Case study · Wigs & Hair Extensions · UK

wiggit.co.uk: SEO results for a wigs & hair extensions business

wiggit.co.uk is a wigs & hair extensions website serving UK. Third-party data puts its organic search traffic at around 10.5k visits a month across 3.3k ranking keywords. Of the 21 target keywords tracked for this project, 6 now rank first on Google and 11 sit in the top three.

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6 keywords at #1
11 in the top 3
9 newly ranked keywords

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10.5kOrganic traffic / mo

3.3kRanking keywords

21Target keywords tracked

6Ranking #1

11In the top 3

21New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for UK.

Project overview

Ecommerce SEO for wiggit.co.uk

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Bobbi Boss Faux Locs”, “Bobbi Boss Wigs”, “Bobbi Boss Wigs Uk”, “Braiding Hair Uk”.

Industry: Wigs & Hair Extensions
Market: UK
Search markets tracked: UK
Website: wiggit.co.uk

Ecommerce SEO focus areas for a wigs & hair extensions website

Performance

Performance data for wiggit.co.uk

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (UK). No figures are estimated or modelled.

10.5kMonthly organic trafficSEMrush

3.3kRanking keywordsSEMrush

21Target keywords trackedRanking report

6 / 21Target keywords at #1Ranking report

Keywords by Google positionBaseline Current

Baseline → current, per keywordBaseline Current · NR = not ranked

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for wiggit.co.uk.

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Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (UK), from the client ranking report
Keyword	Baseline	Current	Movement
Bobbi Boss Faux Locs	45	1	▲ 44
Bobbi Boss Wigs	Not in top 500	1	New
Bobbi Boss Wigs Uk	30	1	▲ 29
Braiding Hair Uk	92	1	▲ 91
Buy Mane Concept Crochet Hair	71	1	▲ 70
Half Wigs Uk Black Hair	81	1	▲ 80
Crochet Braids Uk	80	2	▲ 78
Faux Locs Uk	25	2	▲ 23
Mane Concept Wigs	50	2	▲ 48
Sensational Hair	44	2	▲ 42
Crochet Faux Locs	77	3	▲ 74
Half Human Hair Wigs	Not in top 500	4	New
Lace Front Wig Uk	Not in top 500	4	New
Sleek Wig	98	4	▲ 94
Colourful Hair Extensions	Not in top 500	5	New
Dread Ponytail	Not in top 500	5	New
Lace Front Wigs Uk	Not in top 500	5	New
Buy Wigs Uk	Not in top 500	6	New
Ellen Wille Wigs Uk	69	6	▲ 63
Hair Braid Extensions	Not in top 500	6	New
Ponytail Clip In Extensions	Not in top 500	8	New