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Case study · Golf Equipment · USA

golfio.com: SEO results for a golf equipment business

golfio.com is a golf equipment website serving the United States. Third-party data puts its organic search traffic at around 21.9k visits a month across 31.4k ranking keywords. Of the 15 target keywords tracked for this project, 4 now rank first on Google and 10 sit in the top three.

  • 4 keywords at #1
  • 10 in the top 3
  • 10 newly ranked keywords
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21.9kOrganic traffic / mo
31.4kRanking keywords
15Target keywords tracked
4Ranking #1
10In the top 3
12New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for golfio.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Ping i530”, “Best golf ball for slow swing speed”, “Adidas adipower 4orged s golf shoes”, “Taylormade spider 5k-zt putter”.

  • Industry: Golf Equipment
  • Market: USA
  • Search markets tracked: USA
  • Website: golfio.com
Ecommerce SEO focus areas for a golf equipment website
Performance

Performance data for golfio.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

21.9kMonthly organic trafficSEMrush
31.4kRanking keywordsSEMrush
15Target keywords trackedRanking report
4 / 15Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for golfio.com0369124#1262–3354–1011+10Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for golfio.comNR105#1Ping i530Best golf ball for slow…Adidas adipower 4orged …Taylormade spider 5k-zt…Macade women's therma q…Vice ironsCustomize golf clubsCustomized golf clubsP790Odyssey happy gilmore p…Qi10Ping i525Mizuno pro 225VesselCustom golf clubs

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for golfio.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
Ping i530Not ranked1New
Best golf ball for slow swing speedNot ranked1New
Adidas adipower 4orged s golf shoesNot ranked1New
Taylormade spider 5k-zt putterNot ranked1New
Macade women's therma quarter zip pulloverNot ranked2New
Vice ironsNot ranked2New
Customize golf clubsNot ranked2New
Customized golf clubsNot ranked2New
P790Not ranked3New
Odyssey happy gilmore putterNot ranked3New
Qi1034▼ 1
Ping i52575▲ 2
Mizuno pro 22545▼ 1
Vessel87▲ 1
Custom golf clubs28▼ 6
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