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Case study · Coffee & Café Equipment · USA

gevacoffee.com: SEO results for a coffee & café equipment business

gevacoffee.com is a coffee & café equipment website serving the United States. Third-party data puts its organic search traffic at around 1.3k visits a month across 763 ranking keywords. Of the 15 target keywords tracked for this project, 1 now rank first on Google and 7 sit in the top three.

  • 1 keywords at #1
  • 7 in the top 3
  • 4 newly ranked keywords
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1.3kOrganic traffic / mo
763Ranking keywords
15Target keywords tracked
1Ranking #1
7In the top 3
8New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for gevacoffee.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Matcha powder bag”.

  • Industry: Coffee & Café Equipment
  • Market: USA
  • Search markets tracked: USA
  • Website: gevacoffee.com
Ecommerce SEO focus areas for a coffee & café equipment website
Performance

Performance data for gevacoffee.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

1.3kMonthly organic trafficSEMrush
763Ranking keywordsSEMrush
15Target keywords trackedRanking report
1 / 15Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for gevacoffee.com024681#1462–3784–1011+4Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for gevacoffee.comNR105#1Matcha powder bagCafe suppliesSanremo zoe compact1883 syrup pumpLa marzocco linea mini rLinea mini rLa marzocco linea mini …Wpm milk pitcher1883 strawberry syrupLinea mini espresso mac…Sanremo d8Slow pour supplyCuban espressoTenzo matchaLinea pb espresso machi…

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for gevacoffee.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
Matcha powder bagNot ranked1New
Cafe supplies22Held
Sanremo zoe compact32▲ 1
1883 syrup pump42▲ 2
La marzocco linea mini r33Held
Linea mini r33Held
La marzocco linea mini r espresso machine43▲ 1
Wpm milk pitcher44Held
1883 strawberry syrup44Held
Linea mini espresso machine55Held
Sanremo d8Not ranked5New
Slow pour supply66Held
Cuban espressoNot ranked7New
Tenzo matchaNot ranked7New
Linea pb espresso machine97▲ 2
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