Taking new SEO and web projects · Mon–Sat, UK, US and UAE working hours WhatsApp +44 7345 658416hey@aamirseo.com
Shopify SEO

Shopify SEO Expert for Growing Online Stores

Shopify handles the basics well, but its defaults leave growth on the table: product URLs duplicated under every collection, apps that slow the theme, thin collection pages and structured data that varies from theme to theme. I fix these inside your theme so the store ranks for the categories that drive revenue.

Request a free Shopify SEO auditSee ecommerce results
  • Liquid theme edits done in-house
  • Online Store 2.0 sections
  • Product and collection schema
Shopify store collection page with SEO elements highlighted
Live client results 1/5
W
W11StopEcommerce: IT hardware
+844%
Before9,000 clicks/mo
After85,000 clicks/mo
O
OXO PackagingB2B custom packaging
+50%
Before30,000 clicks/mo
After45,000 clicks/mo
P
PJBoldEcommerce: silicone molds
+789%
Before1,800 clicks/mo
After16,000 clicks/mo
G
Golf Shaft WarehouseEcommerce: golf equipment
Strong growth
BeforeLow / stagnant
After12,800 clicks/mo
W
WeBuyBackElectronicsElectronics buyback
+29%
Before7.83K clicks (prev. 6 months)
After10.1K clicks (last 6 months)
Top Rated PlusUpwork's highest freelancer tier
Search Console verifiedResults shown from Google data
7+ yearsSEO and web development
160+ websitesUK, US, AU, CA and UAE clients
White-hat onlyFollows Google Search Essentials
NDA on requestYour data stays confidential
Common Shopify problems

Where Shopify stores lose organic traffic

Collection-aware product URLs

Themes often link to /collections/x/products/y, creating duplicate paths. I update the Liquid so internal links point to the canonical /products/ URL.

Ask about this service

Thin collection pages

Collections are your category pages, yet most only show a title and products. I add intent-matched copy, FAQs and internal links without pushing products below the fold.

Ask about this service

App and theme bloat

Every app adds scripts. I audit what loads on each template, remove leftovers from uninstalled apps and defer what is not needed above the fold.

Ask about this service

Inconsistent product schema

Themes and apps can output duplicate or incomplete Product markup. I consolidate it into one valid JSON-LD block with offers, reviews (where genuine) and identifiers.

Ask about this service

Tag and filter pages

Tag-filtered collections and filter parameters create indexable near-duplicates. I control them with canonicals, noindex rules and theme logic.

Ask about this service

Blog content that does not sell

Shopify blogs often target topics with no path to a product. I plan articles that answer buying questions and link to the right collections.

Ask about this service
Product and collection SEO

Structured data that matches what shoppers see

Product rich results need accurate price, availability and identifiers. I map your Shopify product data and metafields into clean JSON-LD and check it in the Rich Results Test and Merchant Center diagnostics, so the information Google shows matches the page.

  • Product, Offer and BreadcrumbList schema from one source
  • Variant handling for size, colour and material options
  • Organisation details linked across the store
Product JSON-LD schema code generated from Shopify product data
Speed

Faster Shopify themes without a full rebuild

You do not need a new theme to pass Core Web Vitals. Most gains come from the hero image, app scripts, font loading and oversized product images. I measure field data in Search Console and PageSpeed Insights, fix the worst templates first and keep the visual design intact.

When a theme really is beyond repair, I can rebuild it as part of a Shopify development project with SEO built in.

Mobile Core Web Vitals scores for Shopify product and collection templates
Process

How a Shopify SEO project works

  1. 01

    Store audit

    Crawl, theme review, app inventory and Search Console analysis of collections and products.

  2. 02

    Collection strategy

    Collections mapped to search demand, with gaps and overlaps identified.

  3. 03

    Theme fixes

    Liquid edits on a duplicate theme, previewed and approved before publishing.

  4. 04

    Content and growth

    Collection copy, product optimisation and buying-guide content added over time.

Ecommerce results

Results from ecommerce and Shopify stores

Organic clicks before and after, from Google Search Console
WebsiteNicheBeforeAfterChange
W11StopOver 13 months; 2.47M monthly impressions (Search Console, May 2025)Ecommerce: IT hardware9,000 clicks/mo85,000 clicks/mo+844%
OXO Packaging540K yearly organic clicks; average position ~25 to 18.9B2B custom packaging30,000 clicks/mo45,000 clicks/mo+50%
PJBold764 pages cited in AI answers (Semrush)Ecommerce: silicone molds1,800 clicks/mo16,000 clicks/mo+789%
Golf Shaft WarehouseCategory and product page programmeEcommerce: golf equipmentLow / stagnant12,800 clicks/moStrong growth
WeBuyBackElectronicsOngoing programme; Search Console comparison, Nov 2026Electronics buyback7.83K clicks (prev. 6 months)10.1K clicks (last 6 months)+29%
Client feedback

What Shopify store owners say

Every review below is quoted word for word and links to where the client wrote it.

Read client feedback where it was written

I don't paste anonymous testimonials on this site. Client reviews live on the platforms where they were left, so you can check who wrote them.

Ask for client references
FAQs

Shopify SEO FAQs

Frequently asked questions about Shopify SEO illustrated as a help panel
Is Shopify good for SEO?

Shopify is a solid base: hosting is fast, sitemaps and canonicals are generated automatically and SSL is included. The limits are the fixed URL structure (/products/, /collections/, /pages/), duplicate product paths created by some themes and the speed cost of apps. These can be managed with theme changes and good collection planning.

Can you change Shopify URLs like /collections/ and /products/?

No one can remove those fixed prefixes on standard Shopify. What matters more is choosing clear handles, linking internally to the canonical product URL and making collection pages strong enough to rank. I set up redirects for any handles that change.

Do you edit Liquid theme code?

Yes. I work in a duplicate of your live theme, make the changes in Liquid, sections and snippets, and only publish after you have reviewed the preview.

Will you remove apps from my store?

Only with your agreement. I list every app, what it loads and where, and recommend which to remove or replace. Often the biggest gains come from scripts left behind by apps that were uninstalled long ago.

Do you also build Shopify stores?

Yes. If you are launching a new store or replacing a theme, I can build it with collection architecture, schema and speed planned from the start, which costs less than fixing them later.

Still have a question? Ask it directly and get a straight answer.

Chat on WhatsApp
Portfolio

Client websites I have worked on: 98 and counting

A selection of the 160+ websites from my SEO and development work. Traffic and keyword counts are third-party tool estimates; open "View stats" to see each screenshot.

See keyword rankings by country

Ready to grow your organic traffic?

Request a free SEO audit and get a manual review of your site's biggest issues, with clear next steps and no obligation.

Request a free SEO auditBook a consultation