Freelance Web Developer Building Fast, Search-Ready Sites
Most websites are designed first and handed to an SEO later, who then asks for half the templates to be rebuilt. I build the other way round: URL structure, page templates, schema and performance are planned with SEO in mind before design starts.
- WordPress, Shopify and WooCommerce
- SEO architecture included
- Launch checks in Search Console

What I build
Dedicated pages for each service are coming soon. Every service below is available now; ask for a quote with your brief.
WordPress development
Custom block themes and lean builds without page-builder bloat, set up for editors and search engines.
Ask about this serviceShopify development
Theme customisation, Online Store 2.0 sections and store builds with clean collection and product structures.
Ask about this serviceWooCommerce development
WordPress stores with controlled filters, product schema and fast checkout pages.
Ask about this serviceWebsite redesign
Redesigns that keep the URLs, content and links that earn your rankings, with a full migration plan.
ExploreWebsite speed optimisation
Core Web Vitals improvements: image compression, script control, caching and render-path fixes.
ExploreLanding pages
Focused campaign pages built for conversion, fast loading and clean tracking in GA4.
Ask about this serviceWebflow, Framer and Wix
Design-led marketing sites on visual builders, with metadata and structure set up properly.
Ask about this serviceCustom websites
Fully custom builds and fixes in PHP, Laravel, React and Next.js, plus Magento and BigCommerce stores. If your platform is unusual, I have probably worked on it.
Ask about this serviceWebsite maintenance
Updates, backups, uptime and security monitoring so the site stays fast and indexable.
Ask about this serviceSEO decisions made before design, not after launch
The biggest SEO costs on a new website come from structure: product URLs that duplicate under every collection, blog categories that compete with service pages, or a JavaScript menu Google cannot follow. These are expensive to change once content is in place.
- Sitemap of pages mapped to search intent before wireframes
- Breadcrumbs, internal links and schema built into templates
- Images served as compressed WebP with fixed dimensions
- Indexing rules, canonicals and XML sitemaps tested on staging

A site your team can update without breaking it
On WordPress I use the block editor with locked, reusable patterns, so marketing teams can publish new pages without touching layout code or accidentally removing headings and schema. On Shopify, sections and metafields do the same job.
You receive a short handover guide and a recorded walkthrough covering how to add pages, products and blog posts the right way.

From brief to launch in five steps
- 01
Brief and sitemap
Goals, audience and the pages each search intent needs.
- 02
Wireframes and design
Layouts reviewed on mobile first, then desktop.
- 03
Development
Templates, CMS setup, schema and integrations built on staging.
- 04
Testing
Speed, accessibility, forms, tracking and redirects checked.
- 05
Launch and monitoring
Sitemap submitted and indexing monitored in Search Console.
What clients say about their new websites
Every review below is quoted word for word and links to where the client wrote it.
Read client feedback where it was written
I don't paste anonymous testimonials on this site. Client reviews live on the platforms where they were left, so you can check who wrote them.
Web development FAQs

Which platform should I choose for my website?
For content-led service businesses, WordPress is usually the most flexible. For stores selling physical products, Shopify is easier to run day to day, while WooCommerce suits businesses that need more control or already use WordPress. I will recommend one based on your products, team and budget, not my preference.
How long does a website build take?
A small business website usually takes three to six weeks from approved brief to launch. Ecommerce stores and larger sites take longer depending on product data, integrations and content. You get a timeline with milestones before work starts.
Do you write the website content?
I can plan the page structure and write SEO copy for key pages, or work with copy your team provides. Either way, each page is mapped to a search intent before it is written.
Will my site be fast?
Speed is part of the build, not an extra. I keep plugins and apps to a minimum, compress images to WebP, and test Core Web Vitals on staging before launch.
Can you redesign my current site without losing rankings?
Yes. Redesigns are handled with the same process as a migration: every ranking URL is crawled, mapped and redirected where needed, and results are monitored after launch.
Still have a question? Ask it directly and get a straight answer.
Chat on WhatsAppClient websites I have worked on: 98 and counting
A selection of the 160+ websites from my SEO and development work. Traffic and keyword counts are third-party tool estimates; open "View stats" to see each screenshot.
- tryalma.comImmigration Legal Services · USA
- Organic traffic / mo
- 15.3k
- Ranking keywords
- 18.8k
- golfio.comGolf Equipment · USA
- Organic traffic / mo
- 21.9k
- Ranking keywords
- 31.4k
- froyaorganics.comOrganic Skincare · USA
- Organic traffic / mo
- 76.2k
- Ranking keywords
- 6k
- thedecorkart.comHome Décor · USA
- Organic traffic / mo
- 47k
- Ranking keywords
- 4.3k
- urbandecay.comBeauty & Cosmetics · USA
- Organic traffic / mo
- 397.8k
- Ranking keywords
- 70.8k
- jeffreestarcosmetics.comBeauty & Cosmetics · USA
- Organic traffic / mo
- 136.9k
- Ranking keywords
- 12.2k
- oxopackaging.comCustom Packaging · USA
- Organic traffic / mo
- 46.5k
- Ranking keywords
- 22.2k
- chamanicecream.comIce Cream & Desserts · Pakistan
- Organic traffic / mo
- 18.9k
- Ranking keywords
- 182k
- kures.coWellness & Botanicals · USA
- Organic traffic / mo
- 13.9k
- Ranking keywords
- 9.7k
- woodlanders.netPlant Nursery · USA
- Organic traffic / mo
- 17.1k
- Ranking keywords
- 17.7k
- islandrheumatology.comRheumatology Clinic · USA
- Organic traffic / mo
- 8.3k
- Ranking keywords
- 9.1k
- pjbold.comSilicone Molds (E-commerce) · USA
- Organic traffic / mo
- 7.1k
- Ranking keywords
- 5.6k
- golfshaftwarehouse.comGolf Equipment · USA
- Organic traffic / mo
- 6.2k
- Ranking keywords
- 9.2k
- caddrafter.usCAD Drafting Services · USA
- Organic traffic / mo
- 5.5k
- Ranking keywords
- 5.1k
- nedesestimating.comConstruction Estimating · USA
- Organic traffic / mo
- 5.1k
- Ranking keywords
- 6k
- usnovelty.comParty Supplies & Costumes · USA
- Organic traffic / mo
- 2.2k
- Ranking keywords
- 15.1k
- okapa.comPremium Water Bottles · USA
- Organic traffic / mo
- 2.2k
- Ranking keywords
- 220
- gevacoffee.comCoffee & Café Equipment · USA
- Organic traffic / mo
- 1.3k
- Ranking keywords
- 763
- fashiola.co.ukFashion Marketplace · USA
- Organic traffic / mo
- 203.8k
- Ranking keywords
- 267.3k
- w11stop.comComputers & Solar Electronics · USA
- Organic traffic / mo
- 93.9k
- Ranking keywords
- 12.6k
- webuybackelectronics.comElectronics Buyback · USA
- Organic traffic / mo
- 533
- Ranking keywords
- 6.6k
- nedes.usSolar & Electrical Services · USA
- Organic traffic / mo
- 309
- Ranking keywords
- 1.8k
- treerebral.co.ukStump Grinding & Tree Services · USA
- Organic traffic / mo
- 620
- Ranking keywords
- 820
- stryq.co.ukRunning Accessories · USA
- Organic traffic / mo
- 1.5k
- Ranking keywords
- 2.3k
- simplehomebuyers.comReal Estate (Home Buyers) · USA
- Organic traffic / mo
- 2k
- Ranking keywords
- 3.9k
- rentaboattahoe.comBoat Rentals · USA
- Organic traffic / mo
- 3.1k
- Ranking keywords
- 898
- novadefenders.comCriminal Defense Law · USA
- Organic traffic / mo
- 7.3k
- Ranking keywords
- 3.6k
- yourdreambeachwedding.comWedding Planning · USA
- Organic traffic / mo
- 1.9k
- Ranking keywords
- 854
- marryabroadsimply.comDestination Weddings · USA
- Organic traffic / mo
- 1.5k
- Ranking keywords
- 1.4k
- hotels4humanity.comHospitality Supplies (E-commerce) · USA
- Organic traffic / mo
- 6.1k
- Ranking keywords
- 3.4k
- newdayapartments.comResidential Housing · USA
- Organic traffic / mo
- 976
- Ranking keywords
- 567
- costplusliquors.comOnline Liquor Store · USA
- Organic traffic / mo
- 47k
- Ranking keywords
- 19k
- looknaturalhairrestoration.comHair Transplant Clinic · USA
- Organic traffic / mo
- 644
- Ranking keywords
- 332
- plasticsurgeryofnewyork.comPlastic Surgery · USA
- Organic traffic / mo
- 1.9k
- Ranking keywords
- 835
- smartgirldigital.comSales Funnel Services · USA
- Organic traffic / mo
- 823
- Ranking keywords
- 466
- liviadiamonds.comJewellery · USA
- Organic traffic / mo
- 2.6k
- Ranking keywords
- 1.5k
- caseypowellpa.comAesthetics & Injectables · USA
- Organic traffic / mo
- 25
- Ranking keywords
- 113
- skinandstem.comMed Spa · USA
- Organic traffic / mo
- 2
- Ranking keywords
- 1
- aquapeutics.comSteam Showers & Tubs · USA
- Organic traffic / mo
- 11.3k
- Ranking keywords
- 3.3k
- naomedical.comUrgent Care · USA
- Organic traffic / mo
- 13.2k
- Ranking keywords
- 9.4k
- sassydogfashions.comPet Clothing (E-commerce) · USA
- Organic traffic / mo
- 1.4k
- Ranking keywords
- 745
- venommotorsportsusa.comMotorsports (E-commerce) · USA
- Organic traffic / mo
- 79.2k
- Ranking keywords
- 25.7k
- roofingkingusa.comRoofing Services · USA
- Organic traffic / mo
- 96
- Ranking keywords
- 70
- thecommissionchurch.comChurch & Community · USA
- Organic traffic / mo
- 599
- Ranking keywords
- 107
- chrisangelhomebuyers.comReal Estate (Home Buyers) · USA
- Organic traffic / mo
- —
- Ranking keywords
- 17
- disabilitya-z.comDisability Law · USA
- Organic traffic / mo
- 215
- Ranking keywords
- 495
- getthinfl.comHealth & Wellness · USA
- Organic traffic / mo
- 81
- Ranking keywords
- 325
- technifab.comCryogenic Equipment Manufacturing · USA
- Organic traffic / mo
- 197
- Ranking keywords
- 165
- mygaragegolf.comGolf Simulators · USA
- Organic traffic / mo
- 1.9k
- Ranking keywords
- 3.3k
- tricitybuildersonline.comRoofing Contractor · USA
- Organic traffic / mo
- 194
- Ranking keywords
- 226
- businessbrokerphoenixaz.comBusiness Brokerage · USA
- Organic traffic / mo
- 580
- Ranking keywords
- 592
- cheertype.comKeyboards & Accessories · USA
- Organic traffic / mo
- —
- Ranking keywords
- —
- taxgpt.comAI Tax Software · USA
- Organic traffic / mo
- 27.1k
- Ranking keywords
- 22.9k
- marukaraokelounge.comKaraoke Lounge · USA
- Organic traffic / mo
- 21.3k
- Ranking keywords
- 315
- consor.comIP Valuation Consulting · USA
- Organic traffic / mo
- 31
- Ranking keywords
- 53
- sierralogandtimber.comLog & Timber Homes · USA
- Organic traffic / mo
- 234
- Ranking keywords
- 1.2k
- minertlawoffice.comTraffic & Estate Law · USA
- Organic traffic / mo
- 172
- Ranking keywords
- 340
- thefilterculture.comCustom Social Filters · USA
- Organic traffic / mo
- —
- Ranking keywords
- —
- gaugestools.comPrecision Gauges & Tools · USA
- Organic traffic / mo
- 1.5k
- Ranking keywords
- 3.7k
- northnassauacupuncture.comAcupuncture Clinic · USA
- Organic traffic / mo
- 545
- Ranking keywords
- 254
- edscleaning.comCarpet Cleaning · USA
- Organic traffic / mo
- 82
- Ranking keywords
- 508
- trooplondon.comBags & Backpacks · USA
- Organic traffic / mo
- 10.5K
- Ranking keywords
- 3.1K
- rsk-bsl.comSoftware Development · USA
- Organic traffic / mo
- 668
- Ranking keywords
- 434
- discountmobilehomes.comMobile Homes · USA
- Organic traffic / mo
- 12.7k
- Ranking keywords
- 2.9k
- webcenture.comVirtual Assistant Services · USA
- Organic traffic / mo
- —
- Ranking keywords
- 50
- hawaiianbeachrentals.comVacation Rentals · USA
- Organic traffic / mo
- 9.2k
- Ranking keywords
- 18.1k
- desiclik.comIndian Products (E-commerce) · USA
- Organic traffic / mo
- 23.3k
- Ranking keywords
- 11.8k
- accurascan.comIdentity Verification · USA
- Organic traffic / mo
- 544
- Ranking keywords
- 944
- kloudac.comAccounting Services · USA
- Organic traffic / mo
- 280
- Ranking keywords
- 319
- boxxle.comWine Dispensers · USA
- Organic traffic / mo
- 128
- Ranking keywords
- 50
- anandmedicalspa.comMed Spa · USA
- Organic traffic / mo
- 140
- Ranking keywords
- 6
- easyrender.com3D Rendering Services · USA
- Organic traffic / mo
- 111
- Ranking keywords
- 1.9k
- hair-development.comHair Extensions · UK
- Organic traffic / mo
- 1.2k
- Ranking keywords
- 579
- wiggit.co.ukWigs & Hair Extensions · UK
- Organic traffic / mo
- 10.5k
- Ranking keywords
- 3.3k
- digitalcarbon.ioSD-WAN & Networking · UK
- Organic traffic / mo
- 311
- Ranking keywords
- 248
- ecoscent.co.ukScenting Machines · UK
- Organic traffic / mo
- 2.9k
- Ranking keywords
- 794
- maternitynurse.co.ukMaternity Nurse Agency · UK
- Organic traffic / mo
- 214
- Ranking keywords
- 323
- badgeking.co.ukClothing Accessories · UK
- Organic traffic / mo
- 6.8k
- Ranking keywords
- 377
- idealloftladders.co.ukLoft Ladders & Conversions · UK
- Organic traffic / mo
- —
- Ranking keywords
- —
- office-compliance.co.ukBusiness Compliance Services · UK
- Organic traffic / mo
- 16
- Ranking keywords
- 61
- bookmytheorytestonline.co.ukDriving Theory Test Booking · UK
- Organic traffic / mo
- 2.4K
- Ranking keywords
- 1.7K
- mechanicbrighton.co.ukCar Repair & Maintenance · UK
- Organic traffic / mo
- 2.1K
- Ranking keywords
- 2.4K
- creativeharmony.co.ukGraphic Design · UK
- Organic traffic / mo
- 2.2K
- Ranking keywords
- 995
- bespokeboardroomfurniture.co.ukOffice Furniture · UK
- Organic traffic / mo
- —
- Ranking keywords
- —
- certuscap.comSports Investment · UK
- Organic traffic / mo
- 138
- Ranking keywords
- 19
- 5starvillaholidays.comVilla Holidays · UK
- Organic traffic / mo
- 1.1K
- Ranking keywords
- 2.2K
- ramperipheralsltd.co.ukDisc Duplicators & Printers · UK
- Organic traffic / mo
- 275
- Ranking keywords
- 152
- akoomtech.co.ukSoftware Development · UK
- Organic traffic / mo
- —
- Ranking keywords
- —
- taylor-winfield.comWelding Equipment Manufacturing · UK
- Organic traffic / mo
- 1.4K
- Ranking keywords
- 370
- cotswoldcarportsandcanopies.co.ukCarports & Canopies · UK
- Organic traffic / mo
- 9
- Ranking keywords
- 16
- dreambiglittleone.netChildren's Nursery · UK
- Organic traffic / mo
- 433
- Ranking keywords
- 30
- ukopencollege.co.uk/product-categorOnline Education · UK
- Organic traffic / mo
- 3K
- Ranking keywords
- 724
- bepltd.comBearings & Power Transmission · UK
- Organic traffic / mo
- 4.7K
- Ranking keywords
- 6.9K
- illit.co.ukIT Support & Repair · UK
- Organic traffic / mo
- 197
- Ranking keywords
- 481
- forensicdefence.co.ukExpert Witness Services · UK
- Organic traffic / mo
- 503
- Ranking keywords
- 170
- aquilajewellery.comJewellery · UK
- Organic traffic / mo
- 5.8K
- Ranking keywords
- 4.1K
- amansolicitors.co.ukSolicitors · UK
- Organic traffic / mo
- 1.6K
- Ranking keywords
- 1.4K
- angelinasaestheticsandbeauty.co.ukAesthetics & Beauty · UK
- Organic traffic / mo
- 2.7K
- Ranking keywords
- 3.4K
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