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Case study · Golf Equipment · USA

golfshaftwarehouse.com: SEO results for a golf equipment business

golfshaftwarehouse.com is a golf equipment website serving the United States. Third-party data puts its organic search traffic at around 6.2k visits a month across 9.2k ranking keywords. Of the 15 target keywords tracked for this project, 5 now rank first on Google and 10 sit in the top three.

  • 5 keywords at #1
  • 10 in the top 3
  • 5 newly ranked keywords
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6.2kOrganic traffic / mo
9.2kRanking keywords
15Target keywords tracked
5Ranking #1
10In the top 3
8New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for golfshaftwarehouse.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Golf shaft flex chart”, “Shaft flex chart”, “Golf club shaft flex chart”, “La golf shaft”.

Ecommerce SEO focus areas for a golf equipment website
Performance

Performance data for golfshaftwarehouse.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

6.2kMonthly organic trafficSEMrush
9.2kRanking keywordsSEMrush
15Target keywords trackedRanking report
5 / 15Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for golfshaftwarehouse.com0246835#1152–3454–10211+5Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for golfshaftwarehouse.comNR179#1Golf shaft flex chartShaft flex chartGolf club shaft flex ch…La golf shaftWhat are uniflex shaftsMass of golf ballBirdie in golfStandard driver lengthRegular flex hybrid sha…What swing speed do you…Topgolf how muchCost topgolfGolf shaftsGolf club shaftsShallow the

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for golfshaftwarehouse.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
Golf shaft flex chart11Held
Shaft flex chart11Held
Golf club shaft flex chart11Held
La golf shaftNot ranked1New
What are uniflex shaftsNot ranked1New
Mass of golf ball42▲ 2
Birdie in golfNot ranked3New
Standard driver length33Held
Regular flex hybrid shafts173▲ 14
What swing speed do you need for x stiff shaft163▲ 13
Topgolf how much44Held
Cost topgolfNot ranked4New
Golf shafts66Held
Golf club shafts77Held
Shallow theNot ranked9New
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