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Case study · Home Décor · USA

thedecorkart.com: SEO results for a home décor business

thedecorkart.com is a home décor website serving the United States. Third-party data puts its organic search traffic at around 47k visits a month across 4.3k ranking keywords. Of the 15 target keywords tracked for this project, 14 now rank first on Google and 14 sit in the top three.

  • 14 keywords at #1
  • 14 in the top 3
  • 8 newly ranked keywords
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47kOrganic traffic / mo
4.3kRanking keywords
15Target keywords tracked
14Ranking #1
14In the top 3
8New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

SEO and web development for thedecorkart.com

The focus is a site structure that matches search demand, technical health on every template, and content that earns rankings for the terms customers actually use.

Rankings now in first position include “Tray”, “Wall decor ideas”, “Wall art ideas”, “Decor for the walls”.

  • Industry: Home Décor
  • Market: USA
  • Search markets tracked: USA
  • Website: thedecorkart.com
SEO and web development focus areas for a home décor website
Performance

Performance data for thedecorkart.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

47kMonthly organic trafficSEMrush
4.3kRanking keywordsSEMrush
15Target keywords trackedRanking report
14 / 15Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for thedecorkart.com0481216614#12–3114–1011+8Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for thedecorkart.comNR105#1TrayWall decor ideasWall art ideasDecor for the wallsWall decoration ideasWall design decorating …Kitchen counter trayDecor for wallsWall art design ideasFramed wall decorCheap gifts for mumsWall décorHanging decor from ceil…Art wall decoration ide…Serving trays

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for thedecorkart.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
Tray11Held
Wall decor ideas11Held
Wall art ideasNot ranked1New
Decor for the wallsNot ranked1New
Wall decoration ideas11Held
Wall design decorating ideas11Held
Kitchen counter trayNot ranked1New
Decor for walls11Held
Wall art design ideas11Held
Framed wall decorNot ranked1New
Cheap gifts for mumsNot ranked1New
Wall décorNot ranked1New
Hanging decor from ceilingNot ranked1New
Art wall decoration ideasNot ranked1New
Serving trays44Held
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