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Case study · Scenting Machines · UK

ecoscent.co.uk: SEO results for a scenting machines business

ecoscent.co.uk is a scenting machines website serving UK. Third-party data puts its organic search traffic at around 2.9k visits a month across 794 ranking keywords. Of the 12 target keywords tracked for this project, 3 now rank first on Google and 8 sit in the top three.

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  • 3 keywords at #1
  • 8 in the top 3
  • 8 newly ranked keywords
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2.9kOrganic traffic / mo
794Ranking keywords
12Target keywords tracked
3Ranking #1
8In the top 3
12New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for UK.

Project overview

B2B and professional services SEO for ecoscent.co.uk

B2B buyers research for longer and search in specific, technical terms. The focus is service and solution pages for each buying need, technical SEO on the templates that carry them, and content that answers procurement questions.

Rankings now in first position include “Hotel Scent Machine”, “Scenting Machine”, “Scenting Systems”.

  • Industry: Scenting Machines
  • Market: UK
  • Search markets tracked: UK
  • Website: ecoscent.co.uk

Related services: Technical SEO · SEO services · Web development

B2B and professional services SEO focus areas for a scenting machines website
Performance

Performance data for ecoscent.co.uk

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (UK). No figures are estimated or modelled.

2.9kMonthly organic trafficSEMrush
794Ranking keywordsSEMrush
12Target keywords trackedRanking report
3 / 12Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for ecoscent.co.uk024683#152–344–10411+8Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for ecoscent.co.ukNR10050#1Hotel Scent MachineScenting MachineScenting SystemsFragrance MachineScent MachineScent Marketing Compani…Commercial ScentingScent MarketingAir AromaScent AirScented AirScenting the Air

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for ecoscent.co.uk.

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Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (UK), from the client ranking report
KeywordBaselineCurrentMovement
Hotel Scent Machine1091▲ 108
Scenting Machine511▲ 50
Scenting SystemsNot ranked1New
Fragrance MachineNot ranked2New
Scent Machine1762▲ 174
Scent Marketing CompaniesNot ranked2New
Commercial Scenting143▲ 11
Scent MarketingNot ranked3New
Air AromaNot ranked4New
Scent AirNot ranked4New
Scented AirNot ranked5New
Scenting the AirNot ranked5New
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