urbandecay.com: SEO results for a beauty & cosmetics business
urbandecay.com is a beauty & cosmetics website serving the United States. Third-party data puts its organic search traffic at around 397.8k visits a month across 70.8k ranking keywords. Of the 15 target keywords tracked for this project, 14 now rank first on Google and 15 sit in the top three.
- 14 keywords at #1
- 15 in the top 3
- 6 newly ranked keywords
Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.
Ecommerce SEO for urbandecay.com
Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.
Rankings now in first position include “Eyeshadow primer”, “Shadowy eyes makeup”, “Smokey eye makeup”, “All nighter long”.
- Industry: Beauty & Cosmetics
- Market: USA
- Search markets tracked: USA
- Website: urbandecay.com
Performance data for urbandecay.com
Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.
Chart shows up to 15 target keywords; the full list is in the rankings table below.
Organic search snapshot
The SEMrush overview captured for this project.
Open the original SEMrush screenshot
The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for urbandecay.com.
View the stats screenshotTarget keywords: before vs now
“Not ranked” means the page was outside the tracked positions when work began.
| Keyword | Baseline | Current | Movement |
|---|---|---|---|
| Eyeshadow primer | Not ranked | 1 | New |
| Shadowy eyes makeup | Not ranked | 1 | New |
| Smokey eye makeup | Not ranked | 1 | New |
| All nighter long | 1 | 1 | Held |
| All nighter matte waterproof setting spray | Not ranked | 1 | New |
| Naked palette | 1 | 1 | Held |
| Palette moondust | 1 | 1 | Held |
| Naked eyeshadow palette | 1 | 1 | Held |
| Moondust eye palette | 1 | 1 | Held |
| Naked eyeshadow | 1 | 1 | Held |
| Naked makeup palette | 1 | 1 | Held |
| Heat palette makeup | Not ranked | 1 | New |
| Moondust eyeshadow palette | Not ranked | 1 | New |
| Ud moondust space cowboy | 2 | 1 | ▲ 1 |
| Blonde mascara | 3 | 2 | ▲ 1 |
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