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Case study · Party Supplies & Costumes · USA

usnovelty.com: SEO results for a party supplies & costumes business

usnovelty.com is a party supplies & costumes website serving the United States. Third-party data puts its organic search traffic at around 2.2k visits a month across 15.1k ranking keywords. Of the 15 target keywords tracked for this project, 3 now rank first on Google and 6 sit in the top three.

  • 3 keywords at #1
  • 6 in the top 3
  • 7 newly ranked keywords
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2.2kOrganic traffic / mo
15.1kRanking keywords
15Target keywords tracked
3Ranking #1
6In the top 3
13New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for usnovelty.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Detective hat”, “Hat detective”, “Champagne confetti”.

  • Industry: Party Supplies & Costumes
  • Market: USA
  • Search markets tracked: USA
  • Website: usnovelty.com
Ecommerce SEO focus areas for a party supplies & costumes website
Performance

Performance data for usnovelty.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

2.2kMonthly organic trafficSEMrush
15.1kRanking keywordsSEMrush
15Target keywords trackedRanking report
3 / 15Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for usnovelty.com0369123#132–3594–10311+7Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for usnovelty.comNR3618#1Detective hatHat detectiveChampagne confetti2 candleTiny dimeScooby doo headBatman capeSonic party suppliesHalloween coloring shee…Hello kitty birthday it…Chalkboard signsHello kitty party suppl…Aphrodite costumeParty supplies sonic th…Hello kitty birthday

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for usnovelty.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
Detective hatNot ranked1New
Hat detectiveNot ranked1New
Champagne confettiNot ranked1New
2 candle362▲ 34
Tiny dimeNot ranked3New
Scooby doo head73▲ 4
Batman cape94▲ 5
Sonic party suppliesNot ranked4New
Halloween coloring sheetsNot ranked6New
Hello kitty birthday items106▲ 4
Chalkboard signs296▲ 23
Hello kitty party supplies77Held
Aphrodite costume77Held
Party supplies sonic the hedgehog298▲ 21
Hello kitty birthdayNot ranked9New
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