nicolaross.ie: SEO results for an occasion wear business
nicolaross.ie is an occasion wear website serving Ireland. Live SEMrush data (Ireland database) puts its organic search traffic at around 27.7k visits a month across 1.2k ranking keywords. Of the 17 target keywords tracked for this project, 9 now rank first on Google and 11 sit in the top three.
- 9 keywords at #1
- 11 in the top 3
- 17 newly ranked keywords

Traffic and keyword totals are live SEMrush figures (Ireland database, 9 November 2026). Target keyword positions come from the client ranking report for Europe.
Ecommerce SEO for nicolaross.ie
Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.
Rankings now in first position include “Bride Mother Dresses”, “Mother Of The Bride Dresses Ireland”, “Mother of the Bride Ireland”, “Mother of the Bride Outfits”.
- Industry: Occasion Wear
- Market: Ireland
- Search markets tracked: Europe
- Website: nicolaross.ie

Performance data for nicolaross.ie
Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (Europe). No figures are estimated or modelled.
SEMrush figures: live Domain Overview, Ireland database, pulled 9 November 2026. Chart shows up to 15 target keywords; the full list is in the rankings table below.
Organic search snapshot
Live figures from SEMrush Domain Overview for this project.
Live SEMrush figures
SEMrush Domain Overview (Ireland database, pulled 9 November 2026) shows 27,734 organic visits a month and 1,205 ranking keywords for nicolaross.ie. A screenshot could not be exported for this project, so the figures are shown as data.
Target keywords: before vs now
“Not ranked” means the page was outside the tracked positions when work began.
| Keyword | Baseline | Current | Movement |
|---|---|---|---|
| Bride Mother Dresses | Not ranked | 1 | New |
| Mother Of The Bride Dresses Ireland | Not ranked | 1 | New |
| Mother of the Bride Ireland | Not ranked | 1 | New |
| Mother of the Bride Outfits | Not ranked | 1 | New |
| Mother of the bride outfits for over 50s | Not ranked | 1 | New |
| Mother of the Bride Outfits Ireland | Not ranked | 1 | New |
| Mother of the Groom | Not ranked | 1 | New |
| Mother Of The Groom Dresses Ireland | Not ranked | 1 | New |
| Mother Of The Groom Outfits Ireland | Not ranked | 1 | New |
| Occasion Wear In Ireland | Not ranked | 2 | New |
| Mother of the Bride | Not ranked | 3 | New |
| Bride Mother Outfit | Not ranked | 5 | New |
| Occasion Wear For Weddings Ireland | Not ranked | 5 | New |
| Mother Of The Groom Outfits | Not ranked | 6 | New |
| Wedding Outfits For Mother Of The Groom | Not ranked | 6 | New |
| Best Mother Of The Groom Dresses | Not ranked | 7 | New |
| Wedding Outfits For Mother Of The Bride | Not ranked | 7 | New |
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