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Case study · Occasion Wear · Ireland

nicolaross.ie: SEO results for an occasion wear business

nicolaross.ie is an occasion wear website serving Ireland. Live SEMrush data (Ireland database) puts its organic search traffic at around 27.7k visits a month across 1.2k ranking keywords. Of the 17 target keywords tracked for this project, 9 now rank first on Google and 11 sit in the top three.

  • 9 keywords at #1
  • 11 in the top 3
  • 17 newly ranked keywords
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27.7kOrganic traffic / mo
1.2kRanking keywords
17Target keywords tracked
9Ranking #1
11In the top 3
17New or improved

Traffic and keyword totals are live SEMrush figures (Ireland database, 9 November 2026). Target keyword positions come from the client ranking report for Europe.

Project overview

Ecommerce SEO for nicolaross.ie

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Bride Mother Dresses”, “Mother Of The Bride Dresses Ireland”, “Mother of the Bride Ireland”, “Mother of the Bride Outfits”.

  • Industry: Occasion Wear
  • Market: Ireland
  • Search markets tracked: Europe
  • Website: nicolaross.ie
Ecommerce SEO focus areas for a occasion wear website
Performance

Performance data for nicolaross.ie

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (Europe). No figures are estimated or modelled.

27.7kMonthly organic trafficSEMrush · IE
1.2kRanking keywordsSEMrush · IE
17Target keywords trackedRanking report
9 / 17Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for nicolaross.ie051015209#122–364–1011+17Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for nicolaross.ieNR105#1Bride Mother DressesMother Of The Bride Dre…Mother of the Bride Ire…Mother of the Bride Out…Mother of the bride out…Mother of the Bride Out…Mother of the GroomMother Of The Groom Dre…Mother Of The Groom Out…Occasion Wear In IrelandMother of the BrideBride Mother OutfitOccasion Wear For Weddi…Mother Of The Groom Out…Wedding Outfits For Mot…

SEMrush figures: live Domain Overview, Ireland database, pulled 9 November 2026. Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

Live figures from SEMrush Domain Overview for this project.

Live SEMrush figures

SEMrush Domain Overview (Ireland database, pulled 9 November 2026) shows 27,734 organic visits a month and 1,205 ranking keywords for nicolaross.ie. A screenshot could not be exported for this project, so the figures are shown as data.

Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (Europe), from the client ranking report
KeywordBaselineCurrentMovement
Bride Mother DressesNot ranked1New
Mother Of The Bride Dresses IrelandNot ranked1New
Mother of the Bride IrelandNot ranked1New
Mother of the Bride OutfitsNot ranked1New
Mother of the bride outfits for over 50sNot ranked1New
Mother of the Bride Outfits IrelandNot ranked1New
Mother of the GroomNot ranked1New
Mother Of The Groom Dresses IrelandNot ranked1New
Mother Of The Groom Outfits IrelandNot ranked1New
Occasion Wear In IrelandNot ranked2New
Mother of the BrideNot ranked3New
Bride Mother OutfitNot ranked5New
Occasion Wear For Weddings IrelandNot ranked5New
Mother Of The Groom OutfitsNot ranked6New
Wedding Outfits For Mother Of The GroomNot ranked6New
Best Mother Of The Groom DressesNot ranked7New
Wedding Outfits For Mother Of The BrideNot ranked7New
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