Case study · Building Materials (E-commerce) · UK

buildersmerchant.com: SEO results for a building materials (e-commerce) business

buildersmerchant.com is a building materials (e-commerce) website serving UK. Live SEMrush data (UK database) puts its organic search traffic at around 8.2k visits a month across 3.3k ranking keywords. Of the 7 target keywords tracked for this project, 3 now rank first on Google and 4 sit in the top three.

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3 keywords at #1
4 in the top 3
7 newly ranked keywords

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8.2kOrganic traffic / mo

3.3kRanking keywords

7Target keywords tracked

3Ranking #1

4In the top 3

7New or improved

Traffic and keyword totals are live SEMrush figures (UK database, 9 November 2026). Target keyword positions come from the client ranking report for UK.

Project overview

Ecommerce SEO for buildersmerchant.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Blockboard sheets”, “Panel cutting service”, “Phenolic Film Faced Plywood”.

Industry: Building Materials (E-commerce)
Market: UK
Search markets tracked: UK
Website: buildersmerchant.com

Ecommerce SEO focus areas for a building materials (e-commerce) website

Performance

Performance data for buildersmerchant.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (UK). No figures are estimated or modelled.

8.2kMonthly organic trafficSEMrush · UK

3.3kRanking keywordsSEMrush · UK

33Authority ScoreSEMrush · UK

7Target keywords trackedRanking report

3 / 7Target keywords at #1Ranking report

Keywords by Google positionBaseline Current

Baseline → current, per keywordBaseline Current · NR = not ranked

SEMrush figures: live Domain Overview, UK database, pulled 9 November 2026. Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

Live figures from SEMrush Domain Overview for this project.

Live SEMrush figures

SEMrush Domain Overview (UK database, pulled 9 November 2026) shows 8,181 organic visits a month, 3,314 ranking keywords and an Authority Score of 33 for buildersmerchant.com. A screenshot could not be exported for this project, so the figures are shown as data.

Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (UK), from the client ranking report
Keyword	Baseline	Current	Movement
Blockboard sheets	Not ranked	1	New
Panel cutting service	Not ranked	1	New
Phenolic Film Faced Plywood	Not ranked	1	New
Wheelie bin wheel	Not ranked	2	New
Flooring with plywood	Not ranked	6	New
Pegboards sheets	Not ranked	6	New
240l wheelie bin	Not ranked	7	New