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Case study · Beauty & Cosmetics · USA

jeffreestarcosmetics.com: SEO results for a beauty & cosmetics business

jeffreestarcosmetics.com is a beauty & cosmetics website serving the United States. Third-party data puts its organic search traffic at around 136.9k visits a month across 12.2k ranking keywords. Of the 15 target keywords tracked for this project, 15 now rank first on Google and 15 sit in the top three.

  • 15 keywords at #1
  • 15 in the top 3
  • 3 newly ranked keywords
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136.9kOrganic traffic / mo
12.2kRanking keywords
15Target keywords tracked
15Ranking #1
15In the top 3
8New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for jeffreestarcosmetics.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Blood palette”, “Star makeup”, “Cosmetics star”, “Blood pallet”.

Ecommerce SEO focus areas for a beauty & cosmetics website
Performance

Performance data for jeffreestarcosmetics.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

136.9kMonthly organic trafficSEMrush
12.2kRanking keywordsSEMrush
15Target keywords trackedRanking report
15 / 15Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for jeffreestarcosmetics.com0481216715#142–314–1011+3Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for jeffreestarcosmetics.comNR105#1Blood paletteStar makeupCosmetics starBlood palletMoonlitvelour nudeCold hard cash extreme …Makeup and meatBlood sugar paletteVelour liquid lipstickLiquid lip balmStar cosmeticsSkin care strawberryCremated paletteGothic beachBlood lust palette

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for jeffreestarcosmetics.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
Blood paletteNot ranked1New
Star makeup41▲ 3
Cosmetics star11Held
Blood palletNot ranked1New
Moonlitvelour nude21▲ 1
Cold hard cash extreme frost11Held
Makeup and meat11Held
Blood sugar palette11Held
Velour liquid lipstick21▲ 1
Liquid lip balm31▲ 2
Star cosmetics11Held
Skin care strawberryNot ranked1New
Cremated palette11Held
Gothic beach11Held
Blood lust palette21▲ 1
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