Case study · Jewellery · UK

aquilajewellery.com: SEO results for a jewellery business

aquilajewellery.com is a jewellery website serving UK. Third-party data puts its organic search traffic at around 5.8K visits a month across 4.1K ranking keywords. Of the 9 target keywords tracked for this project, 1 now rank first on Google and 1 sit in the top three.

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1 keywords at #1
1 in the top 3
9 newly ranked keywords

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5.8KOrganic traffic / mo

4.1KRanking keywords

9Target keywords tracked

1Ranking #1

1In the top 3

9New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for UK.

Project overview

Ecommerce SEO for aquilajewellery.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Aquila Jewellery”.

Industry: Jewellery
Market: UK
Search markets tracked: UK
Website: aquilajewellery.com

Ecommerce SEO focus areas for a jewellery website

Performance

Performance data for aquilajewellery.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (UK). No figures are estimated or modelled.

5.8KMonthly organic trafficSEMrush

4.1KRanking keywordsSEMrush

9Target keywords trackedRanking report

1 / 9Target keywords at #1Ranking report

Keywords by Google positionBaseline Current

Baseline → current, per keywordBaseline Current · NR = not ranked

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for aquilajewellery.com.

View the stats screenshot

Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (UK), from the client ranking report
Keyword	Baseline	Current	Movement
Aquila Jewellery	Not ranked	1	New
Ring turns finger green	Not ranked	4	New
925 sterling silver meaning	Not ranked	5	New
925 sterling silver means	Not ranked	5	New
Hammered Gold Hoops	Not ranked	6	New
Silver 925 meaning	Not ranked	6	New
Butterfly Back Hoop Earrings	Not ranked	7	New
Handmade Jewellery	Not ranked	12	New
Large Statement Ring	Not ranked	13	New