Case study · Sports Tape (E-commerce) · Australia

sportstape.com.au: SEO results for a sports tape (e-commerce) business

sportstape.com.au is a sports tape (e-commerce) website serving Australia. Live SEMrush data (Australia database) puts its organic search traffic at around 1.1k visits a month across 877 ranking keywords. Of the 11 target keywords tracked for this project, 2 now rank first on Google and 5 sit in the top three.

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2 keywords at #1
5 in the top 3

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1.1kOrganic traffic / mo

877Ranking keywords

11Target keywords tracked

2Ranking #1

5In the top 3

11New or improved

Traffic and keyword totals are live SEMrush figures (Australia database, 9 November 2026). Target keyword positions come from the client ranking report for Australia.

Project overview

Ecommerce SEO for sportstape.com.au

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Medi fix tape”, “Mediplast tape”.

Industry: Sports Tape (E-commerce)
Market: Australia
Search markets tracked: Australia
Website: sportstape.com.au

Ecommerce SEO focus areas for a sports tape (e-commerce) website

Performance

Performance data for sportstape.com.au

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (Australia). No figures are estimated or modelled.

1.1kMonthly organic trafficSEMrush · AU

877Ranking keywordsSEMrush · AU

15Authority ScoreSEMrush · AU

11Target keywords trackedRanking report

2 / 11Target keywords at #1Ranking report

Keywords by Google positionBaseline Current

Baseline → current, per keywordBaseline Current · NR = not ranked

SEMrush figures: live Domain Overview, Australia database, pulled 9 November 2026. Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

Live figures from SEMrush Domain Overview for this project.

Live SEMrush figures

SEMrush Domain Overview (Australia database, pulled 9 November 2026) shows 1,134 organic visits a month, 877 ranking keywords and an Authority Score of 15 for sportstape.com.au. A screenshot could not be exported for this project, so the figures are shown as data.

Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (Australia), from the client ranking report
Keyword	Baseline	Current	Movement
Medi fix tape	80	1	▲ 79
Mediplast tape	45	1	▲ 44
Medical tape for sports	42	2	▲ 40
Sports medical tape	38	2	▲ 36
Sports tape supplies	35	2	▲ 33
Aqium hand wash	80	7	▲ 73
Eab sports tape	78	7	▲ 71
Kinetic tape for wrist	25	7	▲ 18
Buy sports tapes online	31	8	▲ 23
Knuckle band aid	26	8	▲ 18
Muscle tape for wrist	40	10	▲ 30