Case study · Jewellery · USA

liviadiamonds.com: SEO results for a jewellery business

liviadiamonds.com is a jewellery website serving the United States. Third-party data puts its organic search traffic at around 2.6k visits a month across 1.5k ranking keywords. Of the 10 target keywords tracked for this project, 3 now rank first on Google and 6 sit in the top three.

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3 keywords at #1
6 in the top 3

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2.6kOrganic traffic / mo

1.5kRanking keywords

10Target keywords tracked

3Ranking #1

6In the top 3

10New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for liviadiamonds.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Artificial Diamond Rings Toronto”, “Two Tone Engagement Rings Toronto”, “White Gold Diamond Rings Toronto”.

Industry: Jewellery
Market: USA
Search markets tracked: USA
Website: liviadiamonds.com

Ecommerce SEO focus areas for a jewellery website

Performance

Performance data for liviadiamonds.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

2.6kMonthly organic trafficSEMrush

1.5kRanking keywordsSEMrush

10Target keywords trackedRanking report

3 / 10Target keywords at #1Ranking report

Keywords by Google positionBaseline Current

Baseline → current, per keywordBaseline Current · NR = not ranked

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for liviadiamonds.com.

View the stats screenshot

Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
Keyword	Baseline	Current	Movement
Artificial Diamond Rings Toronto	5	1	▲ 4
Two Tone Engagement Rings Toronto	3	1	▲ 2
White Gold Diamond Rings Toronto	2	1	▲ 1
Emerald Cut Diamond Rings Toronto	9	3	▲ 6
Lab Grown Diamond Rings Toronto	11	3	▲ 8
Oval Cut Diamond Rings Toronto	4	3	▲ 1
Princess Cut Diamond Rings Toronto	9	4	▲ 5
Man Made Diamonds Toronto	15	5	▲ 10
Rose Gold Engagement Rings Toronto	6	5	▲ 1
Two Tone Engagement Rings ideas	10	7	▲ 3