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Case study · Running Accessories · USA

stryq.co.uk: SEO results for a running accessories business

stryq.co.uk is a running accessories website serving the United States. Third-party data puts its organic search traffic at around 1.5k visits a month across 2.3k ranking keywords. Of the 15 target keywords tracked for this project, 7 now rank first on Google and 9 sit in the top three.

  • 7 keywords at #1
  • 9 in the top 3
  • 10 newly ranked keywords
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1.5kOrganic traffic / mo
2.3kRanking keywords
15Target keywords tracked
7Ranking #1
9In the top 3
10New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for stryq.co.uk

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “5km world record time”, “5k results”, “22 minute 5k pace”, “Waistband cell phone holder”.

  • Industry: Running Accessories
  • Market: USA
  • Search markets tracked: USA
  • Website: stryq.co.uk
Ecommerce SEO focus areas for a running accessories website
Performance

Performance data for stryq.co.uk

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

1.5kMonthly organic trafficSEMrush
2.3kRanking keywordsSEMrush
15Target keywords trackedRanking report
7 / 15Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for stryq.co.uk03691237#122–3264–1011+10Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for stryq.co.ukNR105#15km world record time5k results22 minute 5k paceWaistband cell phone ho…5 30 min per km to milesCell phone to run waist5.73 km to milesWaistband phone holderHow do runners carry th…Running belt water bott…Best phone carriers for…Best running belt for h…Phone holder for runnersRunning phone holder wa…Women's running sleeves

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for stryq.co.uk.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
5km world record time11Held
5k results11Held
22 minute 5k pace11Held
Waistband cell phone holderNot ranked1New
5 30 min per km to milesNot ranked1New
Cell phone to run waistNot ranked1New
5.73 km to milesNot ranked1New
Waistband phone holderNot ranked2New
How do runners carry their phonesNot ranked2New
Running belt water bottleNot ranked4New
Best phone carriers for running44Held
Best running belt for half marathonNot ranked4New
Phone holder for runnersNot ranked5New
Running phone holder waistNot ranked5New
Women's running sleeves67▼ 1
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