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Case study · Hair Extensions · UK

hair-development.com: SEO results for a hair extensions business

hair-development.com is a hair extensions website serving UK. Third-party data puts its organic search traffic at around 1.2k visits a month across 579 ranking keywords. Of the 4 target keywords tracked for this project, 1 now rank first on Google and 3 sit in the top three.

  • 1 keywords at #1
  • 3 in the top 3
  • 4 newly ranked keywords
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1.2kOrganic traffic / mo
579Ranking keywords
4Target keywords tracked
1Ranking #1
3In the top 3
4New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for UK.

Project overview

Ecommerce SEO for hair-development.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Hair Extensions Wholesalers”.

Ecommerce SEO focus areas for a hair extensions website
Performance

Performance data for hair-development.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (UK). No figures are estimated or modelled.

1.2kMonthly organic trafficSEMrush
579Ranking keywordsSEMrush
4Target keywords trackedRanking report
1 / 4Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for hair-development.com012341#122–314–1011+4Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for hair-development.comNR105#1Hair Extensions Wholesa…Wholesale Hair Extensio…Hair Extensions Wholesa…Buy Cheap Remy Hair

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for hair-development.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (UK), from the client ranking report
KeywordBaselineCurrentMovement
Hair Extensions WholesalersNot in top 5001New
Wholesale Hair Extensions UKNot in top 5002New
Hair Extensions Wholesale UKNot in top 5003New
Buy Cheap Remy HairNot in top 5004New
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