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Case study · Wine Dispensers · USA

boxxle.com: SEO results for a wine dispensers business

boxxle.com is a wine dispensers website serving the United States. Third-party data puts its organic search traffic at around 128 visits a month across 50 ranking keywords. Of the 11 target keywords tracked for this project, 4 now rank first on Google and 8 sit in the top three.

  • 4 keywords at #1
  • 8 in the top 3
  • 11 newly ranked keywords
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128Organic traffic / mo
50Ranking keywords
11Target keywords tracked
4Ranking #1
8In the top 3
11New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for USA.

Project overview

Ecommerce SEO for boxxle.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Bag in box wine dispenser”, “Boxxed Wine dispenser”, “Boxxle box wine dispenser”, “Dispenser for boxed wine”.

  • Industry: Wine Dispensers
  • Market: USA
  • Search markets tracked: USA
  • Website: boxxle.com
Ecommerce SEO focus areas for a wine dispensers website
Performance

Performance data for boxxle.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (USA). No figures are estimated or modelled.

128Monthly organic trafficSEMrush
50Ranking keywordsSEMrush
11Target keywords trackedRanking report
4 / 11Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for boxxle.com0369124#142–314–10211+11Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for boxxle.comNR158#1Bag in box wine dispens…Boxxed Wine dispenserBoxxle box wine dispens…Dispenser for boxed wineBoxxle premium wine dis…Boxxle wine dispenserWine bag box dispenserBox wine dispenserWine dispenser for homeWhat is wine dispenserWine dispenser usage

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for boxxle.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (USA), from the client ranking report
KeywordBaselineCurrentMovement
Bag in box wine dispenserNot ranked1New
Boxxed Wine dispenserNot ranked1New
Boxxle box wine dispenserNot ranked1New
Dispenser for boxed wineNot ranked1New
Boxxle premium wine dispenserNot ranked2New
Boxxle wine dispenserNot ranked2New
Wine bag box dispenserNot ranked2New
Box wine dispenserNot ranked3New
Wine dispenser for homeNot ranked5New
What is wine dispenserNot ranked15New
Wine dispenser usageNot ranked15New
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