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Case study · Bearings & Power Transmission · UK

bepltd.com: SEO results for a bearings & power transmission business

bepltd.com is a bearings & power transmission website serving UK. Third-party data puts its organic search traffic at around 4.7K visits a month across 6.9K ranking keywords. Of the 7 target keywords tracked for this project, 2 now rank first on Google and 5 sit in the top three.

  • 2 keywords at #1
  • 5 in the top 3
  • 2 newly ranked keywords
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4.7KOrganic traffic / mo
6.9KRanking keywords
7Target keywords tracked
2Ranking #1
5In the top 3
6New or improved

Traffic and keyword totals are SEMrush estimates. Target keyword positions come from the client ranking report for UK.

Project overview

Ecommerce SEO for bepltd.com

Online stores win most of their organic revenue on category and product searches, so the focus is category architecture, product page optimisation, structured data and crawl control for filters and variants.

Rankings now in first position include “Bolton Bearings”, “Pulley Supplier”.

  • Industry: Bearings & Power Transmission
  • Market: UK
  • Search markets tracked: UK
  • Website: bepltd.com
Ecommerce SEO focus areas for a bearings & power transmission website
Performance

Performance data for bepltd.com

Every number below comes from the project data: SEMrush figures for traffic, keywords and Authority Score where available, and the client ranking report for target keyword positions (UK). No figures are estimated or modelled.

4.7KMonthly organic trafficSEMrush
6.9KRanking keywordsSEMrush
7Target keywords trackedRanking report
2 / 7Target keywords at #1Ranking report
Keywords by Google positionBaseline Current
Target keywords by Google position, baseline versus current, for bepltd.com0123412#1132–324–10311+2Not ranked
Baseline → current, per keywordBaseline Current · NR = not ranked
Each target keyword's baseline and current Google position for bepltd.comNR4422#1Bolton BearingsPulley SupplierChain Sprocket SuppliersSpur gears ukRoller chain suppliersTaperlock bushesHoused Bearings

Chart shows up to 15 target keywords; the full list is in the rankings table below.

Website stats

Organic search snapshot

The SEMrush overview captured for this project.

Open the original SEMrush screenshot

The stats screenshot for this project is hosted externally. It shows organic traffic and ranking keyword data for bepltd.com.

View the stats screenshot
Keyword rankings

Target keywords: before vs now

“Not ranked” means the page was outside the tracked positions when work began.

Keyword rankings in Google (UK), from the client ranking report
KeywordBaselineCurrentMovement
Bolton Bearings131▲ 12
Pulley Supplier21▲ 1
Chain Sprocket Suppliers12▼ 1
Spur gears ukNot ranked2New
Roller chain suppliersNot ranked3New
Taperlock bushes157▲ 8
Housed Bearings4410▲ 34
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